What can be learnt from Salone Del Mobile Milano 2017?
At the beginning of April we observed the 56th edition of Salone Del Mobile Milano, the largest international trade fair. 2,000 exhibitors braced themselves for the flood of 300,000 attendees from over 165 different nations. Salone Del Mobile Milano brings together young designers, critics and manufacturers, and it is clear to see why the event has been described as “an international showcase for creativity and a forum for industry professionals” in the design and furnishing sector.
It is no myth that Milan, the home of Salone Del Mobile, is the Italian design capital. According to the Financial Times, Milan’s export figures have continued to rise to €10.3billion in 2016 (+1.6% over 2015’s totals), with last year’s exports accounting for 51.3% of the sector’s overall production (€20billion) in spite of the financial crisis.
There are no signs of this slowing down in 2017 either. The Financial Times have also shown that the sectors trade balance is one of the highest in all of Italian manufacturing at a total of €8billion. In 2016, Italy exported €317million worth of goods to Asia and a whopping €912million to the USA.
Salone Del Mobile is a showcase for the latest in the residential design and furnishings sector. It is the only place where functionality meets creativity and innovation. The exhibitions are split into three key sections: classic, design and xLux. XLux is the latest edition of the fair, being launched only last year.
This year’s expo showed a change in layout where the displays divided the creations by exhibitors into different groups as well as a linear display showcasing classical furniture. In addition to the event’s well designed layout, at Salone Del Mobile Milano you can also find other exciting things such as special openings, DJ sets, cocktail parties, instillations and projects.
This year’s edition had the theme of “Design is…?”, an important question for exhibitors and attendees to ponder throughout the event. According to Vogue there are 10 top designers to remember from this year’s event:
- Dimore Studio
- Campbell Rey
- Marni Playland
- Jochen Holz
- La Double J Housewives
- Bloc Studios
- Nilufar Gallery & Depot
- Giopato Coombes
A common theme across all the designers is the use of bold colours and patterns, whether it be marble, kaleidoscopic carpets, hand painted tiles or vintage prints, bold is definitely on this year’s agenda.
Campbell Rey collection of Marble tables (Image via Vogue)
Curbed announced that their most exciting category was “Lighting”. Although the usual lighting trends were still present, Curbed were impressed by the display of original designs in lighting such as the loop-de-loop wall lamps by designer Formafantasma. One of New York Times top 16 favourite designs from the expo was Fernando Mastrangelo’s new collection of furniture made from sand, silica and powdered glass in desert pastels, again, displaying pattern and texture. The New York Times have also revealed Vincenzo De Cotiis painterly collection as another firm favourite. The Architects design combined silvered cast-brass, marble and Murano glass to create a design which resembles spilt ink.
Formafantasma loop-de-loop wall lamps (Image via Curbed)
Fernando Mastrangelo furniture made from sand (Image via New York Times)
Vincenzo De Cotiis painterly collection (Image via New York Times)
Salone Del Mobile pride themselves on being an incubator for young designers to boost their careers. Every October a committee meet to discuss the applications for exhibitors under 35, so if you’re a young designer looking for a way to break into the market this could be the perfect platform.
As well as helping young designers, the event also aims to reveal the industries best creations and trends to every designer. Claudio Luti, told the Financial Times that Salone Del Mobile Milano’s strategy was clear:
“It’s fundamental to maintain Milan’s centrality, as a hub for innovation and attraction. We all have to invest and work hard, so that Milan and its Furniture Fair remains the only place and time where people have to be in order to learn about the latest news and the best creative endeavours.”
It is clear that the Interior Design industry is showing no signs of slowing down and Milan is not only Italy’s design capital, but the world’s, and Salone Del Mobile Milano have made it clear they plan to keep it that way. If you’re looking for design inspiration and the latest innovations, Italy is the place to be! In addition to this, we can learn that 2017’s interior design trends include bold patterns, colours and texture along with shape.